Everyone knows or has at least heard about the maxim “content is king” in the online ecosystem. If you have informative, engaging content that answers…
Everyone knows how important it is to get your website listed on the first page of Google search results. When that’s the case, imagine if…
Any digital marketer worth her salt would know what Google Analytics (GA) is and how it becomes useful for finding information on a business’ website…
Content marketing is a form of inbound marketing that aims at creating and distributing relevant, valuable content to targeted audience to attract and retain them.…
Google Ads is a great form of advertising campaign for small businesses to compete on a level playing field with their bigger competitors. Before starting…
One of the most famous and oft-used abbreviations in search engine optimization is NAP. If you are an SEO professional, you would have definitely heard…
Much like search engine optimisation, app store optimisation is important for increasing the visibility of your app in Google Play Store and Apple App Store.…
Most of your customers and prospects would be viewing your website through their mobile devices. Moreover, with its mobile friendly update, Google has made it…
An effective landing page will help you in converting your website visitors into customers and buyers. You have to optimise your landing pages to attract…
Email marketing has always been one of the most effective digital marketing strategies that directly helps you connect with your prospects, nurture them with information…
For many years companies have focused on using traditional marketing methods to put the message across to their prospective customers. Billboards, television, radio, trade shows,…
Claiming your Google My Business (GMB) listing is one of the most important things you have to do if you are looking to improve your…