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Author: Aravind Ramesh

Why voice search is important for Digital Marketing?

by Aravind RameshPosted onMarch 31, 2020May 7, 2020

The emergence of voice search technology has brought about a sea change in which digital marketing professionals optimise their websites to rank in search engines.…

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Digital Marketing in the Time of Corona

by Aravind RameshPosted onMarch 20, 2020May 21, 2020

Worldwide coronavirus outbreak has made sure that businesses face challenging times ahead. Demand for products and services has gone down drastically and businesses are under…

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Does paid search affect organic search?

by Aravind RameshPosted onFebruary 18, 2020

In the digital marketing industry you might have heard people claiming how they have noticed companies spending high on paid search and how it helped…

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13 most important local SEO ranking signals

by Aravind RameshPosted onFebruary 12, 2020February 12, 2020

Studies show that 50 percent of people who did a local search on their phone went to a physical store within one day. Also, 18…

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DuckDuckGo – the new search engine for those who value privacy

by Aravind RameshPosted onFebruary 5, 2020

For most of us, search engine means Google, isn’t it? And of course, there are a few among us who use Yahoo and Bing. But…

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11 Best Practices for Mobile-first Indexing

by Aravind RameshPosted onJanuary 24, 2020

Mobile first index means Google will mainly use the mobile version of your website content to index and rank. In the past Google used to…

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7 Steps for an Effective Keyword Research

by Aravind RameshPosted onJanuary 22, 2020

Keyword research is arguably the most important step in Digital Marketing. It involves identifying the list of words and phrases your target audience will use…

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