Google ads is a very important marketing tool as it helps businesses to come in touch with their prospective customers when they are actively looking…
The HTML element that specifies the title of a web page is known as title tag and each web page must have a unique title…
If you are small business owner, you will be constantly looking out to present your brand at places where your potential customers frequent. Many digital…
It is important to optimize the visual content of your website for the users as well as the search engines. With algorithmic changes that give…
Everyone knows or has at least heard about the maxim “content is king” in the online ecosystem. If you have informative, engaging content that answers…
Everyone knows how important it is to get your website listed on the first page of Google search results. When that’s the case, imagine if…
Any digital marketer worth her salt would know what Google Analytics (GA) is and how it becomes useful for finding information on a business’ website…
Content marketing is a form of inbound marketing that aims at creating and distributing relevant, valuable content to targeted audience to attract and retain them.…
Google Ads is a great form of advertising campaign for small businesses to compete on a level playing field with their bigger competitors. Before starting…
One of the most famous and oft-used abbreviations in search engine optimization is NAP. If you are an SEO professional, you would have definitely heard…
Much like search engine optimisation, app store optimisation is important for increasing the visibility of your app in Google Play Store and Apple App Store.…
Most of your customers and prospects would be viewing your website through their mobile devices. Moreover, with its mobile friendly update, Google has made it…