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Tag: content strategy

7 steps in content planning

by Aravind RameshPosted onSeptember 2, 2020September 2, 2020

Businesses that want to connect with their existing and potential customers must plan and execute their content strategy carefully. You would want to communicate with…

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5 ways to improve your Google EAT ranking score

by Aravind RameshPosted onAugust 26, 2020

When Google introduced its EAT ranking score, it created a flutter in the digital marketing world. EAT is nothing but Expertise – Authoritativeness – Trustworthiness,…

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5 W’s of content marketing

by Aravind RameshPosted onJune 18, 2020

Content marketing is a form of inbound marketing that aims at creating and distributing relevant, valuable content to targeted audience to attract and retain them.…

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