When was the last time you saw an ad for a sale in the newspaper and decided to check it out in person? Most probably you can’t recall, right? There’s nothing surprising here, because today most people turn to the internet to search and browse for items they need to shop. And when they need comments and feedback about a particular product from friends and acquaintances they turn to social media websites like Facebook and Twitter rather than pick up the phone and dial.
Social media has become so important in the business world today that almost all businesses, no matter of what size they are, use these websites like Facebook, LinkedIn, Twitter, etc. to promote themselves. Though most of the social media websites were started for individual interactions, today they have become efficient tools for businesses to build customer relationship and marketing tools. The scope for these sites to establish one-to-one relationships with customers take businesses to a new level where they can receive and provide feedback and suggestions regarding the service or products.
Most internet savvy people today have accounts in some social media site or the other, which makes the distance between companies and customers lesser. A website like Twitter can today provide a company with the opinions of customers regarding its latest product as well as let them answer and solve the complaints that they have about it. Facebook, on the other hand, gives options to provide updates on the latest developments in the business as well as promotional activities like coupons and quizzes, which not only bridge the gap between companies and their customers but also increase the customer loyalty.
The benefits that social media add to your overall marketing strategy are many. Here are a few of them, if you are not already aware of them:
- Social media is the best way to stress and highlight the positive factors of your business. Whether you are selling products or services, it lets you tell the public what the best part of your business is and why they should buy from you. This way, there is no better tool to create brand for your product.
- Your presence in the social media indicates your presence in reality, in other words, your credibility. It shows that you are not just another span website created by pranksters who have no better job. It shows that you are there, answerable to your customers or clients for your products, service, events, in fact, any factor that is related to your business.
- Social media marketing is one of the best ways to generate leads today. Because, there are many users who visit a Facebook or LinkedIn page of a business first, seeing that on a friend’s friends list, even before they come to your actual website. An impressive and informative page in Facebook can bring a lot many visitors to your website who might become your customer once they like what they see there.
- When customers add your page to their list, or ‘Like’ the page in the case of Facebook, they wish to have a continued relationship with you. It means that they wish to hear from you again about your latest products, promotions and offers. In other words, connecting with people in social media indicates a long and continued customer relationship.
From the way it has taken roots among the masses, social media is here to remain for a long time. And its results so far have shown that it is doing its job with the desired results. And that means creating an account there can make huge difference to your website traffic and eventually, your business sales. And why not? It is a win-win situation for you and your customers.