The emergence of voice search technology has brought about a sea change in which digital marketing professionals optimise their websites to rank in search engines. Studies have shown that about 40% adults make use of voice search every day and in the year 2020 half of all searches will be…
Worldwide coronavirus outbreak has made sure that businesses face challenging times ahead. Demand for products and services has gone down drastically and businesses are under pressure to cut cost. And as is often the case, the sword of cost cutting will fall firstly on marketing budgets. B2B businesses that spent…
In the digital marketing industry you might have heard people claiming how they have noticed companies spending high on paid search and how it helped them to rank better in organic search. It must be understood that paid search has no direct effect on organic rankings and Google would do…
Studies show that 50 percent of people who did a local search on their phone went to a physical store within one day. Also, 18 percent of local mobile searches lead to a sale within one day. The above mentioned facts show the importance of getting your local business to…
For most of us, search engine means Google, isn’t it? And of course, there are a few among us who use Yahoo and Bing. But DuckDuckGo? What is that? DuckDuckGo is a relatively new search engine that emphasizes on the searcher’s privacy, unlike say someone like Google who tracks every…
Mobile first index means Google will mainly use the mobile version of your website content to index and rank. In the past Google used to consider the content in the desktop version of a website to evaluate the relevance of page content to the user query. Since most users use…
Keyword research is arguably the most important step in Digital Marketing. It involves identifying the list of words and phrases your target audience will use while discussing or exploring your product or service. Different types of keywords include head (“t-shirt”), body (“blue t-shirts”) and long tail (“blue American apparel t-shirts”)…
