When Google introduced its EAT ranking score, it created a flutter in the digital marketing world. EAT is nothing but Expertise – Authoritativeness – Trustworthiness,…
Google ads is a very important marketing tool as it helps businesses to come in touch with their prospective customers when they are actively looking…
The HTML element that specifies the title of a web page is known as title tag and each web page must have a unique title…
It is important to optimize the visual content of your website for the users as well as the search engines. With algorithmic changes that give…
Everyone knows how important it is to get your website listed on the first page of Google search results. When that’s the case, imagine if…
Most of your customers and prospects would be viewing your website through their mobile devices. Moreover, with its mobile friendly update, Google has made it…
Studies show that 50 percent of people who did a local search on their phone went to a physical store within one day. Also, 18…
Mobile first index means Google will mainly use the mobile version of your website content to index and rank. In the past Google used to…
Have you noticed the changes Google brought in the look of organic and paid results? If not, then check it now and see the difference.…
Google has revealed that they will reward websites that have HTTPS site encryption by boosting them in the search engine result pages. In the Google I/O…
The importance of content marketing in SEO is huge and with the introduction of Author Rank, Google is all set to give it a major…
Google’s Disavow Links tool has recently been launched by Google and is used to identify low quality links. It is a completely new security feature…