It is true that not all businesses can make use of Google Ads to convert leads into paid customers completely through the online process. If you are a business that can make use of Google Ads to bring in users to your websites, make them see and understand your product…
When Google introduced its EAT ranking score, it created a flutter in the digital marketing world. EAT is nothing but Expertise – Authoritativeness – Trustworthiness, which Google considers as the three important aspects of a website that are used to evaluate the quality of a website. At the outset, let’s…
The homepage of your website is the virtual front door of your business. People are going to make their first impressions on your business from the homepage of your website. Visitors to your website are your potential customers and hence you must provide all essential information that she is looking…
The HTML element that specifies the title of a web page is known as title tag and each web page must have a unique title tag. Google is known to display the first 50-60 characters in a title tag; but since characters can vary in their width, you can never…
It is important to optimize the visual content of your website for the users as well as the search engines. With algorithmic changes that give significant importance to page speed, image optimization has become crucial. It is a general practice to download an image from a stock photography site and…
Everyone knows or has at least heard about the maxim “content is king” in the online ecosystem. If you have informative, engaging content that answers the search intent of the user, both human users as well as search engine robots would love it. If you could learn the basics of…
Everyone knows how important it is to get your website listed on the first page of Google search results. When that’s the case, imagine if your website is not at all showing in Google search results. There could be many reasons why your website is not showing in Google search…
Any digital marketer worth her salt would know what Google Analytics (GA) is and how it becomes useful for finding information on a business’ website visitors. However, if you are a business owner and you don’t have Google Analytics added to your website, then this piece intends to show you…
One of the most famous and oft-used abbreviations in search engine optimization is NAP. If you are an SEO professional, you would have definitely heard about NAP – Name, Address and Phone number. It is nothing but the format in which the name, address and phone number of your business…
Most of your customers and prospects would be viewing your website through their mobile devices. Moreover, with its mobile friendly update, Google has made it clear that it will be giving more importance to websites that display well on mobile devices in its search engines result pages. That means, if…
The emergence of voice search technology has brought about a sea change in which digital marketing professionals optimise their websites to rank in search engines. Studies have shown that about 40% adults make use of voice search every day and in the year 2020 half of all searches will be…
Worldwide coronavirus outbreak has made sure that businesses face challenging times ahead. Demand for products and services has gone down drastically and businesses are under pressure to cut cost. And as is often the case, the sword of cost cutting will fall firstly on marketing budgets. B2B businesses that spent…
