It is true that not all businesses can make use of Google Ads to convert leads into paid customers completely through the online process. If…
When Google introduced its EAT ranking score, it created a flutter in the digital marketing world. EAT is nothing but Expertise – Authoritativeness – Trustworthiness,…
The homepage of your website is the virtual front door of your business. People are going to make their first impressions on your business from…
The HTML element that specifies the title of a web page is known as title tag and each web page must have a unique title…
It is important to optimize the visual content of your website for the users as well as the search engines. With algorithmic changes that give…
Everyone knows or has at least heard about the maxim “content is king” in the online ecosystem. If you have informative, engaging content that answers…
Everyone knows how important it is to get your website listed on the first page of Google search results. When that’s the case, imagine if…
Any digital marketer worth her salt would know what Google Analytics (GA) is and how it becomes useful for finding information on a business’ website…
One of the most famous and oft-used abbreviations in search engine optimization is NAP. If you are an SEO professional, you would have definitely heard…
Most of your customers and prospects would be viewing your website through their mobile devices. Moreover, with its mobile friendly update, Google has made it…
The emergence of voice search technology has brought about a sea change in which digital marketing professionals optimise their websites to rank in search engines.…
Worldwide coronavirus outbreak has made sure that businesses face challenging times ahead. Demand for products and services has gone down drastically and businesses are under…