Businesses that want to connect with their existing and potential customers must plan and execute their content strategy carefully. You would want to communicate with your customers to provide value and to achieve your business goals. Well written pieces of content that are shared through different channels can drive high…
When Google introduced its EAT ranking score, it created a flutter in the digital marketing world. EAT is nothing but Expertise – Authoritativeness – Trustworthiness, which Google considers as the three important aspects of a website that are used to evaluate the quality of a website. At the outset, let’s…
Content marketing is a form of inbound marketing that aims at creating and distributing relevant, valuable content to targeted audience to attract and retain them. However it will not bring you any significant benefit if you blindly create and distribute content only because your competitors are doing it. Your content…
