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Category: Internet Marketing

5 fundamentals of inbound marketing

by Aravind RameshPosted onOctober 9, 2020

Inbound marketing has become a very important tool in the hands of marketing teams across different business domains. When customers or prospects are trying to…

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5 steps in developing an outreach marketing strategy

by Aravind RameshPosted onSeptember 23, 2020

Outreach marketing is process of promoting and building relationship with like minded brands in your industry for increased exposure of your website or the marketing…

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Call recording feature launched by Google Ads

by Aravind RameshPosted onSeptember 16, 2020

It is true that not all businesses can make use of Google Ads to convert leads into paid customers completely through the online process. If…

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4 social media KPIs to track

by Aravind RameshPosted onSeptember 9, 2020September 9, 2020

For any business, the best way in today’s world to get connected to customers and prospective customers and to continuously engage with them is social…

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7 steps in content planning

by Aravind RameshPosted onSeptember 2, 2020September 2, 2020

Businesses that want to connect with their existing and potential customers must plan and execute their content strategy carefully. You would want to communicate with…

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5 ways to improve your Google EAT ranking score

by Aravind RameshPosted onAugust 26, 2020

When Google introduced its EAT ranking score, it created a flutter in the digital marketing world. EAT is nothing but Expertise – Authoritativeness – Trustworthiness,…

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How to write a good title tag

by Aravind RameshPosted onJuly 29, 2020

The HTML element that specifies the title of a web page is known as title tag and each web page must have a unique title…

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Why social media is important for small businesses

by Aravind RameshPosted onJuly 22, 2020

If you are small business owner, you will be constantly looking out to present your brand at places where your potential customers frequent. Many digital…

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9 tips for image optimization

by Aravind RameshPosted onJuly 15, 2020

It is important to optimize the visual content of your website for the users as well as the search engines. With algorithmic changes that give…

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Why your website is not showing in Google search

by Aravind RameshPosted onJuly 1, 2020July 1, 2020

Everyone knows how important it is to get your website listed on the first page of Google search results. When that’s the case, imagine if…

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7 reasons why you must use Google Analytics

by Aravind RameshPosted onJune 24, 2020June 24, 2020

Any digital marketer worth her salt would know what Google Analytics (GA) is and how it becomes useful for finding information on a business’ website…

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5 W’s of content marketing

by Aravind RameshPosted onJune 18, 2020

Content marketing is a form of inbound marketing that aims at creating and distributing relevant, valuable content to targeted audience to attract and retain them.…

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