inbound marketing

5 fundamentals of inbound marketing

Inbound marketing has become a very important tool in the hands of marketing teams across different business domains. When customers or prospects are trying to solve their problems, you can build a connection with them with the right inbound strategy. Content is the fuel that drives your inbound strategy and…

5 W’s of content marketing

ByAravind Ramesh Social Media Marketing

Content marketing is a form of inbound marketing that aims at creating and distributing relevant, valuable content to targeted audience to attract and retain them. However it will not bring you any significant benefit if you blindly create and distribute content only because your competitors are doing it. Your content…