search marketing

7 tips to write impressive Google Ads copy

Google ads is a very important marketing tool as it helps businesses to come in touch with their prospective customers when they are actively looking for the product or service on offer. Google ads thus brings in relevant traffic and qualified leads to your business, in which ever industry you…

7 Steps for an Effective Keyword Research

ByAravind Ramesh Social Media Marketing

Keyword research is arguably the most important step in Digital Marketing. It involves identifying the list of words and phrases your target audience will use while discussing or exploring your product or service. Different types of keywords include head (“t-shirt”), body (“blue t-shirts”) and long tail (“blue American apparel t-shirts”)…