Mobile first index means Google will mainly use the mobile version of your website content to index and rank. In the past Google used to consider the content in the desktop version of a website to evaluate the relevance of page content to the user query. Since most users use…
Keyword research is arguably the most important step in Digital Marketing. It involves identifying the list of words and phrases your target audience will use while discussing or exploring your product or service. Different types of keywords include head (“t-shirt”), body (“blue t-shirts”) and long tail (“blue American apparel t-shirts”)…
Have you noticed the changes Google brought in the look of organic and paid results? If not, then check it now and see the difference. Google has rolled out a new design by changing the look of the organic and paid search engine results. If you think the design change…
Duplicate content or identical content is said to have a negative impact on SEO. If you have a duplicate content in your website /article/ blog, then a search engine, especially Google, gets confused and will not be able to fix on which content to priorities and which page to elect…
With the advancement in technology, search engines are becoming better equipped at finding user intent and are returning results accordingly. The search engine ranking algorithm is constantly improving and undergoing changes. A panel at SMX East conference recently sought to answer what are the main SEO ranking factors of 2017….
Social media has engineered a paradigm shift in the way people do business. Though initially social media emerged as a means for people to remain connected with their friends and acquaintances, it evolved over time to gain relevance as a tool for marketing for businesses. Today, social media is growing…
Creating an SEO friendly URL structure will help users as well as search engines to navigate your website easily. We will see how we can create an SEO friendly URL structure. Use short URLs: Studies have shown that short URLs generally rank higher in Google search rankings. Short URLs are…
Major app stores like iTunes, Google play, windows store, blackberry world, include more than 2 million mobile apps. It is easy to get your app get listed in app store. But discovering your app from 2 million lists by potential customers is the major challenge of mobile app publishers. App…
LinkedIn is a unique platform that looks to gather all professionals in one place. More than a million of people worldwide are using LinkedIn to stay connected. LinkedIn is a professional social networking media, where many professionals find their new career and career growth prospects. It is also an estimable…
Google has revealed that they will reward websites that have HTTPS site encryption by boosting them in the search engine result pages. In the Google I/O conference earlier this year, Google had called for “HTTPS everywhere” on the web and the present announcement appears to be a move towards achieving that…
It is a fact that we live in a most competitive world, especially when it comes to business. In order to make sure it stands out from other competition, we are in need of implementing some business strategies. Say for example, when you start a business, you may have to…
When the news broke out that Google updated its search algorithm, it was met with tremendous sense of gloom and panic by many webmasters. Many feared that the new algorithm will result in a huge decline in their traffic and rankings. However all the nervousness melted away when Google’s Matt…
