Google Ads is a great form of advertising campaign for small businesses to compete on a level playing field with their bigger competitors. Before starting your Google Ads campaigns it is extremely important to know about quality score as it has a direct bearing on where your ads will be…
One of the most famous and oft-used abbreviations in search engine optimization is NAP. If you are an SEO professional, you would have definitely heard about NAP – Name, Address and Phone number. It is nothing but the format in which the name, address and phone number of your business…
Much like search engine optimisation, app store optimisation is important for increasing the visibility of your app in Google Play Store and Apple App Store. There are millions of apps in app store and even within your industry there will be thousands of apps. If you are not Facebook or…
Most of your customers and prospects would be viewing your website through their mobile devices. Moreover, with its mobile friendly update, Google has made it clear that it will be giving more importance to websites that display well on mobile devices in its search engines result pages. That means, if…
An effective landing page will help you in converting your website visitors into customers and buyers. You have to optimise your landing pages to attract visitors and to give them the exact information they are looking for. Following tips will help you in creating effective landing pages that are optimised…
Email marketing has always been one of the most effective digital marketing strategies that directly helps you connect with your prospects, nurture them with information and to convert them into your customers. Whether you are nurturing your leads, converting the leads into customers or turning your one time customers to…
For many years companies have focused on using traditional marketing methods to put the message across to their prospective customers. Billboards, television, radio, trade shows, B2B conferences, face to face marketing were the preferred modes of marketing communication. Using the traditional marketing methods gives the big corporations and businesses an…
Claiming your Google My Business (GMB) listing is one of the most important things you have to do if you are looking to improve your local search visibility. GMB is a free tool that Google provides local businesses to manage their presence in the search engine. It is a free…
The emergence of voice search technology has brought about a sea change in which digital marketing professionals optimise their websites to rank in search engines. Studies have shown that about 40% adults make use of voice search every day and in the year 2020 half of all searches will be…
Worldwide coronavirus outbreak has made sure that businesses face challenging times ahead. Demand for products and services has gone down drastically and businesses are under pressure to cut cost. And as is often the case, the sword of cost cutting will fall firstly on marketing budgets. B2B businesses that spent…
In the digital marketing industry you might have heard people claiming how they have noticed companies spending high on paid search and how it helped them to rank better in organic search. It must be understood that paid search has no direct effect on organic rankings and Google would do…
Studies show that 50 percent of people who did a local search on their phone went to a physical store within one day. Also, 18 percent of local mobile searches lead to a sale within one day. The above mentioned facts show the importance of getting your local business to…
