Studies show that 50 percent of people who did a local search on their phone went to a physical store within one day. Also, 18 percent of local mobile searches lead to a sale within one day. The above mentioned facts show the importance of getting your local business to…
Mobile first index means Google will mainly use the mobile version of your website content to index and rank. In the past Google used to consider the content in the desktop version of a website to evaluate the relevance of page content to the user query. Since most users use…
With the advancement in technology, search engines are becoming better equipped at finding user intent and are returning results accordingly. The search engine ranking algorithm is constantly improving and undergoing changes. A panel at SMX East conference recently sought to answer what are the main SEO ranking factors of 2017….
Creating an SEO friendly URL structure will help users as well as search engines to navigate your website easily. We will see how we can create an SEO friendly URL structure. Use short URLs: Studies have shown that short URLs generally rank higher in Google search rankings. Short URLs are…
When the news broke out that Google updated its search algorithm, it was met with tremendous sense of gloom and panic by many webmasters. Many feared that the new algorithm will result in a huge decline in their traffic and rankings. However all the nervousness melted away when Google’s Matt…
If we really look into the World Wide Web we can definitely see Internet is continually evolving in a fast paced manner; from a communication platform to information source and then to the largest marketing platform of all business and services. During these transformation times various techniques have been evolved…
The importance of content marketing in SEO is huge and with the introduction of Author Rank, Google is all set to give it a major thrust. Social interactions and human factors are given more importance in Google’s algorithm and Author Rank can really introduce that human factor into the mix….
Google’s Disavow Links tool has recently been launched by Google and is used to identify low quality links. It is a completely new security feature for all the SEO activities. Really it is a boon to all the SEO Personnel. The tool mainly focuses to avoid bad links such that…
When was the last time you saw an ad for a sale in the newspaper and decided to check it out in person? Most probably you can’t recall, right? There’s nothing surprising here, because today most people turn to the internet to search and browse for items they need to…
