Inbound marketing has become a very important tool in the hands of marketing teams across different business domains. When customers or prospects are trying to solve their problems, you can build a connection with them with the right inbound strategy. Content is the fuel that drives your inbound strategy and…
It is true that not all businesses can make use of Google Ads to convert leads into paid customers completely through the online process. If you are a business that can make use of Google Ads to bring in users to your websites, make them see and understand your product…
Businesses that want to connect with their existing and potential customers must plan and execute their content strategy carefully. You would want to communicate with your customers to provide value and to achieve your business goals. Well written pieces of content that are shared through different channels can drive high…
Around the world people are staying at home and managing their affairs while making purchasing decisions by taking information from the internet. The online reputation of businesses is a major factor based on which such purchasing decisions are made. Managing your online reputation has thus become a very important factor…
The homepage of your website is the virtual front door of your business. People are going to make their first impressions on your business from the homepage of your website. Visitors to your website are your potential customers and hence you must provide all essential information that she is looking…
Google ads is a very important marketing tool as it helps businesses to come in touch with their prospective customers when they are actively looking for the product or service on offer. Google ads thus brings in relevant traffic and qualified leads to your business, in which ever industry you…
It is important to optimize the visual content of your website for the users as well as the search engines. With algorithmic changes that give significant importance to page speed, image optimization has become crucial. It is a general practice to download an image from a stock photography site and…
Everyone knows how important it is to get your website listed on the first page of Google search results. When that’s the case, imagine if your website is not at all showing in Google search results. There could be many reasons why your website is not showing in Google search…
Any digital marketer worth her salt would know what Google Analytics (GA) is and how it becomes useful for finding information on a business’ website visitors. However, if you are a business owner and you don’t have Google Analytics added to your website, then this piece intends to show you…
Content marketing is a form of inbound marketing that aims at creating and distributing relevant, valuable content to targeted audience to attract and retain them. However it will not bring you any significant benefit if you blindly create and distribute content only because your competitors are doing it. Your content…
Google Ads is a great form of advertising campaign for small businesses to compete on a level playing field with their bigger competitors. Before starting your Google Ads campaigns it is extremely important to know about quality score as it has a direct bearing on where your ads will be…
One of the most famous and oft-used abbreviations in search engine optimization is NAP. If you are an SEO professional, you would have definitely heard about NAP – Name, Address and Phone number. It is nothing but the format in which the name, address and phone number of your business…
