The emergence of voice search technology has brought about a sea change in which digital marketing professionals optimise their websites to rank in search engines.…
From humble beginnings in the year of 2003, Calpine has come a long way in the past 17 years and has become one of the…
Worldwide coronavirus outbreak has made sure that businesses face challenging times ahead. Demand for products and services has gone down drastically and businesses are under…
In the digital marketing industry you might have heard people claiming how they have noticed companies spending high on paid search and how it helped…
Studies show that 50 percent of people who did a local search on their phone went to a physical store within one day. Also, 18…
For most of us, search engine means Google, isn’t it? And of course, there are a few among us who use Yahoo and Bing. But…
Mobile first index means Google will mainly use the mobile version of your website content to index and rank. In the past Google used to…
Keyword research is arguably the most important step in Digital Marketing. It involves identifying the list of words and phrases your target audience will use…
Have you noticed the changes Google brought in the look of organic and paid results? If not, then check it now and see the difference.…
Duplicate content or identical content is said to have a negative impact on SEO. If you have a duplicate content in your website /article/ blog,…
With a remarkable win in the loser’s final, Calpine women’s team clinched the third place in Infopark Women’s Cricket Tournament. Had IWCT been the Olympics,…
Blockchain has been around since the evolution of Bitcoin. Blockchain is the underlying technology which has made Bitcoin possible. Adoption of Blockchain technology underpins Bitcoin…