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Tag: digital marketing

5 fundamentals of inbound marketing

by Aravind RameshPosted onOctober 9, 2020

Inbound marketing has become a very important tool in the hands of marketing teams across different business domains. When customers or prospects are trying to…

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Call recording feature launched by Google Ads

by Aravind RameshPosted onSeptember 16, 2020

It is true that not all businesses can make use of Google Ads to convert leads into paid customers completely through the online process. If…

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7 steps in content planning

by Aravind RameshPosted onSeptember 2, 2020September 2, 2020

Businesses that want to connect with their existing and potential customers must plan and execute their content strategy carefully. You would want to communicate with…

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How to do social media reputation management

by Aravind RameshPosted onAugust 20, 2020

Around the world people are staying at home and managing their affairs while making purchasing decisions by taking information from the internet. The online reputation…

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5 essentials for a website homepage

by Aravind RameshPosted onAugust 13, 2020

The homepage of your website is the virtual front door of your business. People are going to make their first impressions on your business from…

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7 tips to write impressive Google Ads copy

by Aravind RameshPosted onAugust 5, 2020August 5, 2020

Google ads is a very important marketing tool as it helps businesses to come in touch with their prospective customers when they are actively looking…

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9 tips for image optimization

by Aravind RameshPosted onJuly 15, 2020

It is important to optimize the visual content of your website for the users as well as the search engines. With algorithmic changes that give…

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Why your website is not showing in Google search

by Aravind RameshPosted onJuly 1, 2020July 1, 2020

Everyone knows how important it is to get your website listed on the first page of Google search results. When that’s the case, imagine if…

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7 reasons why you must use Google Analytics

by Aravind RameshPosted onJune 24, 2020June 24, 2020

Any digital marketer worth her salt would know what Google Analytics (GA) is and how it becomes useful for finding information on a business’ website…

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5 W’s of content marketing

by Aravind RameshPosted onJune 18, 2020

Content marketing is a form of inbound marketing that aims at creating and distributing relevant, valuable content to targeted audience to attract and retain them.…

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How to improve quality score of your Google ad

by Aravind RameshPosted onJune 10, 2020June 18, 2020

Google Ads is a great form of advertising campaign for small businesses to compete on a level playing field with their bigger competitors. Before starting…

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Why NAP is important for local SEO

by Aravind RameshPosted onJune 4, 2020June 18, 2020

One of the most famous and oft-used abbreviations in search engine optimization is NAP. If you are an SEO professional, you would have definitely heard…

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