Inbound marketing has become a very important tool in the hands of marketing teams across different business domains. When customers or prospects are trying to solve their problems, you can build a connection with them with the right inbound strategy. Content is the fuel that drives your inbound strategy and…
Outreach marketing is process of promoting and building relationship with like minded brands in your industry for increased exposure of your website or the marketing of your product or service. If your brand is being mentioned in social media platforms and on other related sites, that will improve your chances…
It is true that not all businesses can make use of Google Ads to convert leads into paid customers completely through the online process. If you are a business that can make use of Google Ads to bring in users to your websites, make them see and understand your product…
For any business, the best way in today’s world to get connected to customers and prospective customers and to continuously engage with them is social media. At the same time, it is very important to make sure that your social media efforts are making positive impact on your business goals….
Businesses that want to connect with their existing and potential customers must plan and execute their content strategy carefully. You would want to communicate with your customers to provide value and to achieve your business goals. Well written pieces of content that are shared through different channels can drive high…
When Google introduced its EAT ranking score, it created a flutter in the digital marketing world. EAT is nothing but Expertise – Authoritativeness – Trustworthiness, which Google considers as the three important aspects of a website that are used to evaluate the quality of a website. At the outset, let’s…
The HTML element that specifies the title of a web page is known as title tag and each web page must have a unique title tag. Google is known to display the first 50-60 characters in a title tag; but since characters can vary in their width, you can never…
If you are small business owner, you will be constantly looking out to present your brand at places where your potential customers frequent. Many digital marketing techniques can be used to make your brand engage with your potential customers. When a digital marketing technique like SEO is quite efficient in…
It is important to optimize the visual content of your website for the users as well as the search engines. With algorithmic changes that give significant importance to page speed, image optimization has become crucial. It is a general practice to download an image from a stock photography site and…
Everyone knows how important it is to get your website listed on the first page of Google search results. When that’s the case, imagine if your website is not at all showing in Google search results. There could be many reasons why your website is not showing in Google search…
Any digital marketer worth her salt would know what Google Analytics (GA) is and how it becomes useful for finding information on a business’ website visitors. However, if you are a business owner and you don’t have Google Analytics added to your website, then this piece intends to show you…
Content marketing is a form of inbound marketing that aims at creating and distributing relevant, valuable content to targeted audience to attract and retain them. However it will not bring you any significant benefit if you blindly create and distribute content only because your competitors are doing it. Your content…
