Much like search engine optimisation, app store optimisation is important for increasing the visibility of your app in Google Play Store and Apple App Store. There are millions of apps in app store and even within your industry there will be thousands of apps. If you are not Facebook or…
Most of your customers and prospects would be viewing your website through their mobile devices. Moreover, with its mobile friendly update, Google has made it clear that it will be giving more importance to websites that display well on mobile devices in its search engines result pages. That means, if…
An effective landing page will help you in converting your website visitors into customers and buyers. You have to optimise your landing pages to attract visitors and to give them the exact information they are looking for. Following tips will help you in creating effective landing pages that are optimised…
Email marketing has always been one of the most effective digital marketing strategies that directly helps you connect with your prospects, nurture them with information and to convert them into your customers. Whether you are nurturing your leads, converting the leads into customers or turning your one time customers to…
For many years companies have focused on using traditional marketing methods to put the message across to their prospective customers. Billboards, television, radio, trade shows, B2B conferences, face to face marketing were the preferred modes of marketing communication. Using the traditional marketing methods gives the big corporations and businesses an…
The emergence of voice search technology has brought about a sea change in which digital marketing professionals optimise their websites to rank in search engines. Studies have shown that about 40% adults make use of voice search every day and in the year 2020 half of all searches will be…
Worldwide coronavirus outbreak has made sure that businesses face challenging times ahead. Demand for products and services has gone down drastically and businesses are under pressure to cut cost. And as is often the case, the sword of cost cutting will fall firstly on marketing budgets. B2B businesses that spent…
Keyword research is arguably the most important step in Digital Marketing. It involves identifying the list of words and phrases your target audience will use while discussing or exploring your product or service. Different types of keywords include head (“t-shirt”), body (“blue t-shirts”) and long tail (“blue American apparel t-shirts”)…
Have you noticed the changes Google brought in the look of organic and paid results? If not, then check it now and see the difference. Google has rolled out a new design by changing the look of the organic and paid search engine results. If you think the design change…
