Everyone knows or has at least heard about the maxim “content is king” in the online ecosystem. If you have informative, engaging content that answers the search intent of the user, both human users as well as search engine robots would love it. If you could learn the basics of…
Everyone knows how important it is to get your website listed on the first page of Google search results. When that’s the case, imagine if your website is not at all showing in Google search results. There could be many reasons why your website is not showing in Google search…
Any digital marketer worth her salt would know what Google Analytics (GA) is and how it becomes useful for finding information on a business’ website visitors. However, if you are a business owner and you don’t have Google Analytics added to your website, then this piece intends to show you…
Content marketing is a form of inbound marketing that aims at creating and distributing relevant, valuable content to targeted audience to attract and retain them. However it will not bring you any significant benefit if you blindly create and distribute content only because your competitors are doing it. Your content…
Google Ads is a great form of advertising campaign for small businesses to compete on a level playing field with their bigger competitors. Before starting your Google Ads campaigns it is extremely important to know about quality score as it has a direct bearing on where your ads will be…
One of the most famous and oft-used abbreviations in search engine optimization is NAP. If you are an SEO professional, you would have definitely heard about NAP – Name, Address and Phone number. It is nothing but the format in which the name, address and phone number of your business…
Much like search engine optimisation, app store optimisation is important for increasing the visibility of your app in Google Play Store and Apple App Store. There are millions of apps in app store and even within your industry there will be thousands of apps. If you are not Facebook or…
Most of your customers and prospects would be viewing your website through their mobile devices. Moreover, with its mobile friendly update, Google has made it clear that it will be giving more importance to websites that display well on mobile devices in its search engines result pages. That means, if…
An effective landing page will help you in converting your website visitors into customers and buyers. You have to optimise your landing pages to attract visitors and to give them the exact information they are looking for. Following tips will help you in creating effective landing pages that are optimised…
Email marketing has always been one of the most effective digital marketing strategies that directly helps you connect with your prospects, nurture them with information and to convert them into your customers. Whether you are nurturing your leads, converting the leads into customers or turning your one time customers to…
For many years companies have focused on using traditional marketing methods to put the message across to their prospective customers. Billboards, television, radio, trade shows, B2B conferences, face to face marketing were the preferred modes of marketing communication. Using the traditional marketing methods gives the big corporations and businesses an…
Claiming your Google My Business (GMB) listing is one of the most important things you have to do if you are looking to improve your local search visibility. GMB is a free tool that Google provides local businesses to manage their presence in the search engine. It is a free…
