When Google introduced its EAT ranking score, it created a flutter in the digital marketing world. EAT is nothing but Expertise – Authoritativeness – Trustworthiness, which Google considers as the three important aspects of a website that are used to evaluate the quality of a website. At the outset, let’s…
Google ads is a very important marketing tool as it helps businesses to come in touch with their prospective customers when they are actively looking for the product or service on offer. Google ads thus brings in relevant traffic and qualified leads to your business, in which ever industry you…
The HTML element that specifies the title of a web page is known as title tag and each web page must have a unique title tag. Google is known to display the first 50-60 characters in a title tag; but since characters can vary in their width, you can never…
It is important to optimize the visual content of your website for the users as well as the search engines. With algorithmic changes that give significant importance to page speed, image optimization has become crucial. It is a general practice to download an image from a stock photography site and…
Everyone knows how important it is to get your website listed on the first page of Google search results. When that’s the case, imagine if your website is not at all showing in Google search results. There could be many reasons why your website is not showing in Google search…
Most of your customers and prospects would be viewing your website through their mobile devices. Moreover, with its mobile friendly update, Google has made it clear that it will be giving more importance to websites that display well on mobile devices in its search engines result pages. That means, if…
Studies show that 50 percent of people who did a local search on their phone went to a physical store within one day. Also, 18 percent of local mobile searches lead to a sale within one day. The above mentioned facts show the importance of getting your local business to…
Mobile first index means Google will mainly use the mobile version of your website content to index and rank. In the past Google used to consider the content in the desktop version of a website to evaluate the relevance of page content to the user query. Since most users use…
Have you noticed the changes Google brought in the look of organic and paid results? If not, then check it now and see the difference. Google has rolled out a new design by changing the look of the organic and paid search engine results. If you think the design change…
Google has revealed that they will reward websites that have HTTPS site encryption by boosting them in the search engine result pages. In the Google I/O conference earlier this year, Google had called for “HTTPS everywhere” on the web and the present announcement appears to be a move towards achieving that…
The importance of content marketing in SEO is huge and with the introduction of Author Rank, Google is all set to give it a major thrust. Social interactions and human factors are given more importance in Google’s algorithm and Author Rank can really introduce that human factor into the mix….
Google’s Disavow Links tool has recently been launched by Google and is used to identify low quality links. It is a completely new security feature for all the SEO activities. Really it is a boon to all the SEO Personnel. The tool mainly focuses to avoid bad links such that…
